The Puccini Chamber Opera Festival, hosted by the Teatro del Giglio and Cluster in Lucca, Italy, aims to transform traditional views of opera by experimenting with new forms of storytelling and technology, while still honoring operatic history. The festival’s visual identity therefore hits the main note of contemporary opera: the element of surprise. It leans on images that viewers wouldn’t normally associate with opera, or images that make them stop and think.
A custom typeface juxtaposes calligraphic strokes with modern, geometric ones, representing contemporary opera’s revival of old concepts and exploration of newer ones. The brand’s colors — red, black and white — evoke the vivid colors of traditional opera houses. Although contemporary opera may steer away from the norm, the festival’s color palette helps it stick to its roots.
